Beauty Business Strategies
The podcast where salon, spa, medspa, barbershop, and lash studio owners — just like you — learn quick tips to make more money, inspire your team, and create world-class client experiences.
Beauty Business Strategies
Financial Literacy As A Beauty Industry Power Move
Tax talk gets real when it changes how much cash you keep. We sat down with CPA and beauty industry specialist April McDaniel to decode the $25,000 tip income deduction, the permanent FICA tip credit now available to salons and spas, and the exact systems owners need to make tip reporting airtight. April explains who qualifies, why married filing separately is a deal-breaker, and how income thresholds and documentation rules will shift between 2025 and 2026.
We get tactical about payroll and accounting. If your team receives tips by cash, card, or apps, those amounts must flow into the correct W‑3 box for Social Security tips, or you risk losing credit and triggering notices. April shares a copy‑and‑paste email you can send to your payroll provider, why the FICA tip credit reduces your payroll tax deduction to avoid double dipping, and how credits pass through on K‑1s. We also surface a hidden risk: when employees add unreported tips at tax time, the IRS can bill the salon for the employer FICA match on that extra income.
Beyond compliance, we focus on financial literacy as a growth engine. Proper tip reporting strengthens your team’s access to mortgages, car loans, Social Security, and disability benefits, raising the professional profile of stylists and estheticians. We discuss why many who tried booth rent are returning to strong employee salons, how to read clean financials, and where owners slip on deductions. Heads up for 2026: many workplace meals and celebration meals lose deductibility, while international and cruise conference deductions have tight rules—plan with your CPA before you spend.
If you’re heading to our NEXT event in Austin, bring your year-end statements and questions. We’ll help you tighten reporting, protect cash flow, and make smarter bets using break‑even and ROI. Enjoy the conversation, subscribe for more practical beauty business strategy, and share this episode with an owner who needs clarity on tips and taxes.
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The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Welcome to the Beauty Business Strategies Podcast. My name is Robert Moraglia, and I'll be your host today. I am really excited to welcome April McDaniel, CPA, CRSP, advisor, educator, and consultant with Coke to Odis, CPAs and Advisors. That is an alphabet out there. Oh goodness. So uh just a little background for everyone that doesn't know, Coke to Odis is a wild widely known as the only CPA firm that truly specializes uh in the beauty industry. And April is a huge reason why she brings up uh deep experience in taxation, financial analysis, human resources, employee benefits, and leases, which means she understands the full picture of what's going on in Spa Met Spa's uh uh owners are actually dealing with day to day. And my experience with April, um, she's been at our conventions, um, she's been at our different events, um, she's done some webinars with us, and she kind of feel really confident in how I move forward in my business. Um, before we sold uh uh a few years back, so I I can't imagine it's much different. Her experience just speaks for itself, and she I can tell she just loves what she does, and she loves our industry. Welcome, April. We're so glad to have you here today.
SPEAKER_02:So much, Robert. Yeah, you're right. Um this is a wonderful industry to be a part of because everyone truly does love everybody. It's wonderful. Um, Cope Sodi's been doing it a long time, over 40 years, um, working with salons and spas and distributors in this space uh in 44 states across the country.
SPEAKER_00:44, my goodness.
SPEAKER_02:Well, um, I am looking for those other six diligently. Um it's it's exciting, it's an exciting time to be involved in the beauty industry. A lot of really great things happening. I look forward to talking about those things as they relate to financials and tax.
SPEAKER_00:Awesome. Great. Well, let's just dive in. So on your on our last visit, you mentioned a um a new federal law that was still developing around tips in overtime. Um, you and Christy uh discussed it at some length. And now that there's probably some more clarity as things have been developed, uh what should salon and spa owners actually understand about these uh deductions and where are people still getting it wrong? What's the misunderstanding around it?
SPEAKER_02:Well, with anything that um relates to taxes and the IRS or the Department of Labor, there's always going to be people out there that are looking to confuse business owners when it comes to that. And so there certainly has been um some, I would say some bad professionals that are sending notices to salon owners saying that these did this deduction, the credit as it relates to FICA tip tax is something that you can get in advance. Um, and that's just simply not true. You'll see some um social media put out right now from the Professional Beauty Association addressing this as well. So it's pretty significant that I think salon owners as well as um, and when I say salon owners, I don't just mean employee-based salons. I mean those solopreneurs that are out there, those artists that are out there doing this on their own, running a business to make sure you're talking to a professional because when you get things in the mail from people that you don't know, it's likely too good to be true. So that's really, really important. Um, there's really two things related to tips. And one is the$25,000 tip income deduction. And so that's a federal income tax only deduction that's happening. The maximum amount that a um married filing joint or a single person can get is$25,000. That's an area of clarification from our last podcast because in fact during our first podcast, we thought maybe if you were married and you had two people that received tips that you could possibly double it and get$50,000, but that's not the case. It's$25,000.
SPEAKER_00:Logical thinking, but yeah, even wishful thinking, really.
SPEAKER_02:So it's$25,000 per return. Um the other thing that's important about the$25,000 tip income deduction is that tips have to be reported properly. So you absolutely have to be reporting them. Um, whether you're an employee reporting those to your owner or your self-employed, uh, we do need to have those reported accurately. Guys, that includes cash and Venmo and PayPal and Zell and all those things, not just credit card tips. It's everything. Um, and that's really important. Now, with both of the both the tip tax items, the IRS is going to give a little bit of leniency on documentation this year for 2025's return because this law didn't change until July. And so let's say you're self-employed and you don't usually separate out tip income from like a service sale or a retail sale. They're going to allow you to um, you know, kind of put together some documentation for that versus having to have clear documentation. Okay. But for 2026, it's going to be different. It's going to need to be um very good substantiation or documentation of the difference between a service sale or retail sale and tips. All right. Um the$25,000 tip income deduction is reduced if a single person is making over$150,000 a year, and that's adjusted, modified adjusted gross income. Okay. So it's not gross receipts, Robert, which is something that people get confused about. It's not like your top line income, it's adjusted gross income. Or if you're married, it's$300,000. So what that means is that the amount that you get to deduct, that$25,000, does start to come down a little bit into a higher income earner. Um, the other thing that's really important is that if you're married and you decide that you're gonna file separately, which you can do federally, and in some states you can do that, you're automatically disqualified. You don't get to take the$25,000 tip income deduction. And you reference the overtime deduction, you're also disqualified from that.
SPEAKER_00:So really, when they say household, they mean household. That credit is only extended inside of that household, whether it's one or two people.
SPEAKER_02:Yeah. And let's just say I'm married, but I don't want to file my return with my husband. I want to file it on my own, then neither one of us qualify.
SPEAKER_00:Oh, it just nulls it out all the way across.
SPEAKER_02:Right.
SPEAKER_00:Wow. Okay, that's good to know.
SPEAKER_02:Yep. And for some people that is a concern. There's typically a reason why someone is choosing to file separately. Um, but the in this in these two projects or in these two products, the tip tax income, or excuse me, the tip income deduction as well as the overtime. Um uh no tax on overtime, both of those you're eliminated if you decide to file single when you're married. Um you can get this, but you can get the income, tip income deduction, even if you do not itemize. So you don't have to itemize to get it. Um it's important to note that FICA tax still applies. So if you're an employee, those withholdings from your paycheck still have to happen for FICA tax, and if you're self-employed, you still have to have to pay self-employment tax.
unknown:Okay.
SPEAKER_02:And finally, on the tip income deduction, the big thing is that it's temporary. Um it's for the years 2025 through 2028. So it's going to go away.
SPEAKER_01:Interesting.
SPEAKER_02:Yeah.
SPEAKER_00:Very interesting.
SPEAKER_02:Now on the FICA, the tip tax credit is the one that we're seeing more of these really bad notices going out from professionals that probably shouldn't have licenses. Um, that one is permanent. And that one is one that um it's related to the FICA tax that's paid on your employees' tips. Again, tips have to be reported correctly. So it's that match that you pay. This one is not available for self-employed. Okay. This one is just for your employer. Now, we do have some folks that are self-employed, but they also have an employee, but they don't think about themselves as being as an employee, an employer, right? So, really, I want to clarify that this tip tax credit is available to anyone that has an employee that's getting tips. And this is the tax credit that was um originally available to the restaurant industry only. And of course, the PBA worked really hard as well as many other people in the industry to expand this to the beauty industry. And um, so this one is um one that if you have employees, you need to make sure they're reporting correctly, including that cash. Check with your payroll company to make sure that they're getting it done correctly. We ran into a situation when we were reviewing our clients um that are using some bigger payroll companies out there, that the payroll company was putting the credit card tips correctly in the right box on the W3, but they weren't adding the cash tips into there. Okay. So the cash tips were running through payroll, but they weren't getting into the correct box on the W3. And I think, like I said on the other tip related item, there's gonna be a little bit of flexibility this year in 2025 when we're filing those returns. But in 2026, it's gonna be really important that your payroll company gets that number in the right box.
SPEAKER_01:Got it.
SPEAKER_02:So if I'm an owner, here's some words. I draft an email out to your payroll company, and I would just simply say, Hey, I want to confirm that both credit card tips and cash tips are being included correctly on the W3. I believe right, I'm trying to think of it right now, but I think it's box seven of Social Security tips. Make sure those are getting in there correctly so that you can get the right amount. Now, this tip tax credit, it's going to be done on your business tax return. And then just like income passes through to you on your K1 normally, that's how this credit passes through. And um, if you're not making any money and you're not paying any tax, then you're not gonna get a refund for this credit. What's going to happen is that if you had an income um in 2024's return, you could go back and carry it back a year. Or just like any other general business credit, it can be carried forward 20 years. So okay. The other thing that I know we didn't talk about in that first podcast was that um you do have to reduce your payroll tax deduction for this credit. So let me explain that a little bit. As a salon owner, you get a deduction for the payroll that you pay plus the tips or excuse me, plus the taxes that you pay on payroll. And because you're gonna get a credit for some of these FICA taxes, you don't get to double dip. So you do have to reduce that that payroll tax number that you're gonna take as a deduction for this credit. Does that make sense?
SPEAKER_00:Yeah, I think so. Yeah, it makes sense that we wouldn't be able to double dip at all. And that, you know, these are as an uh a company owner, you would definitely want to, you know, uh uh make sure that you list everything out properly and have your accountant look at that and make sure that it lines up, right?
SPEAKER_02:Yeah, yeah. And it's this and the FICA tip tax credit, otherwise known as 45B, it's a complicated credit because it's a general business credit. So um obviously in in podcasts and webinars, we try to simplify it as much as possible, but everybody's tax return is different. This is one that you definitely want to be talking to your tax person about so that they can help you and make sure that you get as much of it as possible. But there are there are some limitations. So uh it's important that you're visiting with someone that knows. We still have people that are trying to do their own tax returns, and this is not one that I would want a salon owner to try to do on their own because it's complicated.
SPEAKER_00:Right. And it sounds like it could go either go badly either way.
unknown:It could.
SPEAKER_02:It could, and and not by and not on purpose. Right. No, just if you're trying to do your own tax return and it's not something that you do, you know, we do hundreds of them. And so, you know, it's and we have review processes, you know, more than one person looks at every single tax return. So it's it's just it's not that I think anyone would try to do it wrong. It would just be easy to to miss reducing the deduction by that credit amount.
SPEAKER_00:So right. Sometimes the language is a little circular and not clear, to say the least.
SPEAKER_02:Oh, for sure. And you know, that's what keeps us in having our jobs, right? Here at Core Cody. Um, the other thing is this is on this um FICA tip tax credit, it's just a state deal. It's not it's not, excuse me, it's just a federal deal.
SPEAKER_01:It's not it doesn't apply.
SPEAKER_02:It's yep. And and you still have to pay the FICA tax throughout the year. This is happening at the end of the year, it's not something that you're gonna get benefit from during the year.
SPEAKER_00:Right. Right. Uh, you know, that's that's kind of why having um a CPA such as yourself that's very well read and keeps up to the day-to-day changes is so important. And you know, this is probably one of the things that could improve a company's business health is just by uh making sure that these forms and these things are all done correctly. Um, systems are set up inside of the companies to help their employees log their taxes, uh, you know, whatever simple form it is, just having that done probably would go a long way, especially for next year, if they're requiring more documentation.
SPEAKER_02:Well, if you think about it, our producers in this industry, probably 15 to 25 percent of their income is tips.
unknown:Yeah.
SPEAKER_02:And that is a significant amount of money. And for many people, if it's not being reported correctly, it could be the difference that eliminates them from being able to get a home loan or a car loan or things like that. And so, you know, we need to be when we're an owner of a business, we need to be good stewards and we need to make sure that we're educating our team about the importance of those things and their future.
unknown:Right.
SPEAKER_02:Because we can't look at tips as disposable income, it is a significant part of your producer's income, and they need to be paying FICA on it because that's their social security and Medicare. If they were ever to be disabled, and of course we all want to retire someday.
unknown:Right.
SPEAKER_02:So you know there's a lot more incentive to be reporting these tips than just to get these credits or this deduction. And I think that our fearless leaders in government, I think there's a sideline um goal for doing some of these things. And I think that's part of it, is they know that income is being um drastically misreported. And so they're trying to incentivize this industry to do it. And um hopefully that gets people on the right track.
SPEAKER_00:Well, that leads me to my next question is you know, for stylists worried about reporting their tips, uh, you know, to them, it may it it would seemingly mean that they're gonna be losing money. Uh, what's the bigger picture they're missing, though?
SPEAKER_02:Well, the bigger picture is that their future is what is really at risk. Um and I think uh bigger than that, even, is oftentimes professionals as well as just other individuals look at this industry as not a real business, not not a true career. And the reality is it's it's very possible to make six figures and seven figures in this industry. Yes, we owe it to ourselves in this industry to show the world that this is a valid career, yeah.
SPEAKER_00:And we're just not doing that because we've done ourselves a disservice by hiding really what what income is really coming in. So, you know, then the average gets reported that you know an average stylist makes forty thousand dollars, which in this day and age is not very much, when the reality is the most of us are making a good majority are making way more than that.
unknown:Right.
SPEAKER_00:And you know, I I my partner, I mean we're at a six-figure.
SPEAKER_02:Yep.
SPEAKER_00:And uh on his, I mean, just on his side, what he does, um, and he's in a commission company to be quite transparent. Um, and you know, but I know that's not everywhere because demographics and you know where that particular company is and where we are in in the nation, that's gonna vary.
unknown:Right.
SPEAKER_00:But also cost of living varies and other things vary, so there is a you know a a little bit of a Balance, but it it's if that was reported more widely, um, then more people would stick to it or or go, gosh, that's a career I want to get into.
SPEAKER_02:Um, and we need we need to even the playing field. Owners and independents need to follow the law because what happens is I I have a salon that's very successful and I'm doing it all right, and the salon owner down the street is breaking the law, not making sure people report their tips. And so I have a star producer that leaves me because their promise they can make more money down the street, but then there's this huge fICA tax liability that has to be paid, and it's just not fully understood. Um I don't know about you, Robert, with the salons that you guys work with at strategies, but for us here at Copes Odie, um those those producers that left maybe during COVID or shortly after that went to booth rent, went to suite rent because they thought they could make more money, they're coming back. They're coming back to those employee-based salons and they're coming back with a huge tax debt. They found out that their owner was doing things the way they should be, and that they were making more money as an employee than what they can make on their own. And so, and I realize it's you know, that's not the case for everybody, but for many of our salon owners, we are seeing those people come back because they're realizing that being an employee in an employee-based salon that's run really well is a much more uh lucrative type business for them.
SPEAKER_00:They can make more money, yeah, and a little less stress, a lot less stress.
SPEAKER_02:How are you saying? A lot less stress. Right, right when you go from somebody booking your appointments for you, someone buying the back bar, keeping the retail on the shelf so that you can just sell it, doing the advertising, paying for liability insurance. Can I go on and on and on? Oh, yeah. Go from that to having to do that all by yourself.
SPEAKER_01:Yeah.
SPEAKER_02:Hands down, it's easier to be an employee.
SPEAKER_00:Crazy. Crazy easier. You know, not that we're saying don't go for your dream, do it. Do it the right way.
SPEAKER_02:Do it. And if you're that person out there that you're trying to do it and you're listening to this podcast, kudos to you. That's awesome. But make sure you have the right professionals in your corner to help you do it right. That's what's important.
SPEAKER_00:So, April, uh, and talking about the tip tax, um, are there any additional risks on these new tip tax programs that um we should know about?
SPEAKER_02:Well, hey, thanks for asking. Because um, I get this question a lot because people know that a lot of times employees haven't been reporting all their tips, and so they're trying to revamp their pro policies and procedures to make sure that it's happening. But I think that there is an increased risk, at least for 2025, and it could go beyond that. Um, but let me just walk through an example with you. I'm an employee, I have reported, let's say,$10,000 worth of tips to my employer. That was cash. So the salon owner has put credit card tips and has also put this$10,000 worth of cash on the employee's W-2. The employee goes to get their taxes done, and the tax preparer says, Hey, I see that you have a total of, you know,$20,000 of tips reported on your W 2. Is there, did you have any other tips that you didn't tell the owner about? Because you're eligible for this$25,000 deduction. And the employee says, Well, yeah, I got another$5,000, you know, that I got through Zell or I got somewhere else. And the tip, the tax preparer says, okay, great, we'll just go ahead and put that additional$5,000 on your return so that you can get that full deduction. Well, what can happen, and we've seen it happen in the last few years, um, is that the IRS matches up that social security number that's on that W-2 associated with that salon, and they end up sending a FICA tax due notice. So the employee doesn't want to have to pay both sides of the FICA. They don't want to pay, you know, what we call self-employment tax on that. They want to pay only their half, only their 7.65. And so what happens is the IRS sends this notice to the salon and says, hey, your employee reported an extra 5,000 in tips, and you now owe us$382.50 for that FICA that should have been matched on this tip income. And so I think that's the biggest risk that could happen is we will have um more tips that are getting reported, which is great, which I think is the goal the IRS has, but we might have some um some accidental notices that end up happening too, because employees don't realize the importance of reporting those to their owners.
SPEAKER_00:Got it, got it. That's really important. And that would be a big surprise later on down the road. Sure. So getting that coordinated and just encouraging the um the team members to fully disclose to you as an owner on the front end uh will make the life your life a lot easier on the back end, it sounds like.
SPEAKER_02:Right. And as an owner, you are required to have all tip income reported to you by the 20th of the month. That's the IRS rule. We encourage you to have them report it every payroll or every week, or get in every day at the end of their shift on your salon software and put that information in. Um, we also have many salon owners that are going away from allowing anything but tips to run through the drawer. So no more Venmo, no more cash up, no more Z. Only because they can control it better.
SPEAKER_01:Right.
SPEAKER_02:Um, and there's some great softwares out there that can eliminate some of the credit card fees associated with that. If you do some research, you can, you know, figure out who those are. You can reach out to me, I can tell you who those are. Um, but it's there's just a really there's an increased risk of that notice. And I think it's really important that employers know that.
SPEAKER_01:Great. Yeah. Definitely.
SPEAKER_02:So thanks for asking.
SPEAKER_00:So I I'm gonna reframe what we're talking about a little bit. Um, you know, financial literacy is one of the four pillars we teach at strategies. And you you mentioned, you know, some of the people that we serve. You know, how does understanding tip laws or any tax law for that matter uh connect to running a more profitable business overall? And I think we touched on it just by reporting properly. But is there anything else? You know, we're touching on the tips, we're touching on reporting properly. What else is gonna really improve the overall health of a company that you would say?
SPEAKER_02:Well, when you're a business owner, cash is key. To be able to invest in your people, to be able to invest in your salon, to be able to, you know, have take care of yourself as the owner, cash is key. And when you um are properly reporting your income, when you have a good structured chart of accounts where you can calculate benchmarks and compare yourself to the industry and see how you're doing and know where you need to improve things. Um when you're keeping really good track of your expenses so that anything ordinary and necessary can be expensed and deducted, those are really important things. And keeping up to date what's going on with the tax code is important because things change all the time. Like, for example, the meals deduction in 2026. You know, if you um if you've been providing meals as part of a um convenience item like break room snacks and meals to your people, which we all do it. I mean COVID does it. Um, why wouldn't you want to do that? You know, maybe you have a um uh a staff meeting every Monday and you bring in a meal for that. Well, that's not deductible anymore. In 2026, that's going away. And so, you know, if you're not keeping up to date on these things, then you could do something wrong. Now the reality is, Robert, you have to get audited. But I will tell you that they're um the IRS is getting better and better about using AI to review returns and other ways of technology to determine whether or not they should audit somebody. And I think there's a chance there's there's notices that get going out this year as people start to try to make changes. And it could be that someone just doesn't know that this change happened. Now, staff holiday parties are still fully deductible, so that didn't change. But the biggest one that I see is those meals in the workplace as a convenience for staff meetings. That's a big change. I mean, I'm sure Robert, you see that wherever you're at. Um, it it's a big deal. And so is, you know, if you have a staff birthday party or uh a party to recognize your people for having a really great quarter, those meals aren't deductible anymore. So I don't really know why that's happening, but that's what's happening.
SPEAKER_00:So definitely some food for thought or not.
SPEAKER_02:Right. And then the other thing that we're seeing a little bit more of, which really hasn't changed, but we're seeing more, is people trying to do international travel as part of business expense. There are some key rules that surround that. You know, I know of some really great conferences that you can go abroad to. And um, by golly, you should do it if you can do it, but because it's what a wonderful experience to be able to go abroad or take a cruise or whatever. But there are some international travel limitations on deductions, as well as if you do some type of luxury travel like a cruise ship conference. So, you know, be talking to your CPA about that. Don't just assume it's fully deductible and think, oh yeah, I'm gonna go do this, because there are limitations to those things.
SPEAKER_00:That's good to know too. So, really uh uh a clear line of communication with your CPA is really important, especially what you're thinking about doing in the future, so they can help you devise a pl a plan that is smart and sound and not going to get you in trouble when you get back.
SPEAKER_02:Yeah, I mean, we want to make it deductible. If we can turn a regular expense into something that is ordinary and necessary and eligible for deduction, that is like winning the lottery, right? Right. If you want to do that, but if we don't know about that before you do it, we can't we can't give you the information that you need to make a really great decision.
SPEAKER_00:Right, right. Well, so you know we are going to be in Austin at our next event in March coming up. And so what conversations do you want to have with the owners in that room?
SPEAKER_02:I can't wait to talk to them about the importance of financial literacy in that room. I can't wait to answer their questions and hopefully clear up some of the gray areas as it pertains to these new laws. Um and and just to really give them um give them a pat on the back because if they're at next, they want to do things that are awesome. You know, we've been working with strategies for decades, probably since Neil founded the company.
SPEAKER_01:I think so.
SPEAKER_02:Has been working with strategies.
SPEAKER_01:Yes.
SPEAKER_02:And our value systems align very well, even as this transition has happened, you know, with Barbara and Brett owning the company. Uh Copes of OD and Strategies remain um very good allies, I guess you could say. And I just think I want to help them, but also help them celebrate that they're there. And being at next is just showing that you want to be a better business person. And that's what we do every day with our clients is try to help them be better business people.
SPEAKER_00:So if someone's listening and they um they want to come to Austin with their finances in order, what's the one thing they should do between now and then to kind of get things together?
SPEAKER_02:So take a look at your year-end financial statements. Hopefully they're prepared. If they're not, then get them prepared. Um, you may even have an opportunity to get January and part of February ready. Have that balance sheet and that profit and loss ready. Take a look at them, write down your questions and come find me. Ask me the questions. Let me help you.
SPEAKER_00:Yeah, you are a resource. And what I love is that you're just you're like so right there just to help anybody that needs it. And and we appreciate that uh greatly. Um, so one last question before we go. What's the biggest money mistake you see beauty business owners make year after year?
SPEAKER_02:Not thinking about break-even, not thinking about what amount of sales is needed to cover the cost of something new they decide to do.
SPEAKER_01:Yeah.
SPEAKER_02:So what is the return on the investment that's needed in order to do to take on something new? But also not taking the risk. You know, to grow, sometimes you have to take a little bit of risk. And so if that's having a really great salon manager, I think knowing what that's going to cost, but then also determining what you need and growth in order to cover that, and really having an accountability partner to help you get there.
SPEAKER_00:Right. Yeah, because um, someone like you would be able to kind of walk somebody through, you know, what the potential costs are going to be, but what the potential outcome could be for the greater. Because sometimes we as owners would get a little short-sighted on the, oh gosh, I don't have that kind of money now, or I don't want to spend that money now. When really, if we do, we we would progress a lot further and get a little more on our bottom line in the long run.
SPEAKER_02:And Robert, I see it both directions. Your example is 100% true, but then I also see the other side of that where people jump too quickly. Yes, and they're willing to spend thousands of dollars on something because it's shiny. Yeah, and so we have to think about that a little bit or fun. Maybe it's fun. And so let's, you know, really think as a business person.
SPEAKER_01:Yeah.
SPEAKER_02:Not not uh, and I love the creative side of this industry. I absolutely love it because sometimes we have to, you know, take our creative hat off a little bit, think as a business person, put it back on, let's mix it together a little bit, find the best happy middle ground, and and make these dreams happen.
SPEAKER_00:Yeah. Well, great. Hey, big thank you to you, April McDaniel, for joining us to in today's episode of Beauty Business Strategies podcast. Um, if you want to learn more about April and the team at Cokesa Odie, um we'll drop the link below. Uh, or you can visit at K-O-P-S-A-O-T-T-E dot com. That's Coksa Odi.com. Thank you so much, April. I've really enjoyed having you, and I always learn so much when we get to chit chatting.
SPEAKER_02:Anytime. And I can't wait to see you soon.
SPEAKER_00:See you at next.