Beauty Business Strategies
The podcast where salon, spa, medspa, barbershop, and lash studio owners — just like you — learn quick tips to make more money, inspire your team, and create world-class client experiences.
Beauty Business Strategies
How to Boost Your Salon/Spa's Visibility Online with the CEO of Glammatic
Join us as we sit down with Ameet Kallarackal, the visionary CEO and co-founder of Glammatic, who reveals the secrets to dominating your digital presence. Ameet shares compelling insights showing that a whopping 72% of potential clients search for salons and spas on Google first, making it imperative to rank high in search results. He unpacks the pitfalls of relying solely on platforms like Facebook and Instagram and underscores the necessity of maintaining a robust and credible online image.
In this episode, Ameet walks us through practical strategies for setting your salon/spa apart through strong branding and team visibility. Ameet also dives into the tools and tips for maintaining an active and engaging online presence, ensuring your brand remains top of mind for both loyal and new customers.
Learn more about Glammatic: www.glammatic.com
Conversation highlights:
1:51 Why it's important for your business to have a strong online presence
4:34 Where most businesses go wrong with their online presence
6:30 The mystery of Google's algorithm
9:05 Matching your online presence to your in-person client experience
10:40 Where to start with optimizing your online presence
14:24 How to simplify and automate your online marketing
17:03 How to stand out in people's email inbox
18:50 The time investment for maintaining your online presence
21:37 The ROI of a great online presence
23:20 The social media platforms you HAVE to be on as a beauty business
26:13 How Glammatic helps beauty businesses build their online presence
29:00 An exclusive offer from Glammatic for the Strategies Community
Watch the video version of this episode: https://youtu.be/ZOSFJPBm8CE
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The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Welcome to the Beauty Business Strategies Podcast. Again, I'm your host, michael Yost, and, as always, we always have a great guest, something you've come to expect at this point in time, and today is no different. And today we're joined by Amit Kalarakal from Glamatic. And so, amit, thanks for joining us, thank you for having me. Awesome, awesome. So what we always love to start start is why don't you give yourself just an introduction for those not familiar with you or your company, just a bit about who you are, what you do?
Speaker 2:and set the table for us, Absolutely. So yeah, my name is Amit. I'm the CEO and co-founder of a company called Glomatic. We do online marketing specifically for the beauty industry, so we're exclusive to salons and spas and other businesses that are independently operated within the industry, and we support them with things like websites and social media branding essentially end-to-end anything that is interfacing between a salon and their customers online and we try to make it as easy as possible because we know folks are really busy not necessarily the most tech savvy so our team of experts has been doing this for years. We've worked with thousands of businesses and we try to make it as easy as possible for people to succeed online Awesome, I love it.
Speaker 1:I love the fact, too, that you mentioned just being exclusive within the beauty industry. I love that because, again, my experience is is you're looking out there and there's so many different companies right, but not that there's anything wrong, but when you can get something that is specific to who we are as an industry, there's always those nuances that are just those little, that one or two degrees difference, that sometimes one or two degrees makes all the difference in the world. So I love the fact you're exclusive that way. So, with that, I guess the first question really to kind of put out there based upon that, is there is a lot of online noise out there, right, there's a lot of online noise out there, so, but I guess the question to ask is why does a really strong presence still matter? Like, how do you not get lost? But why does a strong online presence matter?
Speaker 2:Yeah, it's a really good point. I mean, we even as an online marketing company ourselves. Every day I'm getting hit with emails from companies that are offering SEO and ran first on Google and build you a new website. You have issues with this, you have issues with that, and we obviously specialize in this and we spend a lot of time focused on it, and so there's a ton of noise. You don't know what's actually going to help you, what's not. To some extent, maybe you have a sense that you need some support, you need some help, but how do you know what to trust? And then, is it even important at all? To your point?
Speaker 2:And the reality is it is extremely important to operate effectively online, because today, times have changed. It's different. Now the majority of people are starting online. It's not the same as it used to be, where foot traffic and word of mouth were sufficient to build a book of business. The stat we've recently seen is about 72% of people start on Google to make a decision about which salon they want to go to, and that is the majority of people right, and of those people, it's about 70% that don't go past the first five results on Google.
Speaker 2:So you're searching for something like salon near me or it could be balayage near me and you look at those first few results on Google. You check their reviews, you check their website, maybe you check their social and you make your decision and about 90% don't go past the first page. So that means if you're not visible on Google and you're not ranking as high as you possibly can on Google, you're going to be missing out on the majority of potential new customers. So word of mouth is essential to have. Foot traffic is, of course, really important. There's so many marketing things that you have to do, but the majority of people are starting online and making their decisions online. So if you don't have an effective online presence to drive people in and then convert people with something that's credible online, there is a lot of business that you're missing out on. So that's ultimately why we think it's so important to do this, but it's also important to do it right, right?
Speaker 1:Well, that's, I mean, it's a great point we talk, I've said for years in classes, especially now, is you know, as just life continues to evolve and we become more and more online and all of that. You know, I've always said, like I said, there's nothing like word of mouth is still our best friend. You know you cannot beat the word of mouth of me talking to me about something and that makes that connection. But I've always said that online is your digital word of mouth. Yes, and you know it's that same one, like you just said. What was it? 72%, 72%. It's crazy, but we always think about that.
Speaker 1:Let me ask this question because it just hit my brain as you were talking is so, where do most businesses go wrong when it comes to that area? Because, again, everyone's. Actually, I wouldn't surprise it. I'm still surprised at how many people really don't have a good web presence or they think Facebook or something is a web presence. But maybe I'm answering part of the question. Possibly is, but where do people go wrong when it comes to this online and the web presence?
Speaker 2:No, it's a great question and there really are a lot of different places where things can go wrong. But to start out, I mean especially pre-COVID, we were seeing about 50% of businesses didn't even have a website small businesses and so that's changed a bit. Now a lot of people are online to some capacity and that might look like just having a Facebook page or an Instagram page, and those are also very important things to have, but ultimately we have to ask ourselves where are the majority of people coming in? And the majority of people when they're looking for a business, they are going to ask their friends and they're going to search on Google. So the real question, if you're going to prioritize your efforts for online, is how do you interact with Google effectively?
Speaker 2:And it can be this scary sort of intimidating question, because Google is a massive company. There are millions of websites online. How do you get yours to show up? And we kind of think of it as sort of trying to understand Google's love language a little bit, because Google is just this offer company. At the end of the day, they just care about the people who are searching online having a good experience online.
Speaker 2:And what does a good experience look like. If I'm a consumer, I'm searching on Google for salon near me. I want to see salons that are in my neighborhood, that are credible, that people also seem to like and that are likely to fit my tastes effectively, right, and so you, as a salon, you want to be that salon for as many people as possible and you probably spend a lot of effort and money in person creating that experience. But this is where most people are starting and it is your digital storefront to your point, and so you know. First thing you need to do is make sure that you're playing by Google's rules, and they do have rules. They have this algorithm.
Speaker 1:It's sort of a black box on determining Does this then change a lot, because I hear people talking and they're like it's always changing and evolving. I mean, is that true? But is there that whole thing? Is it a little bit of a mystery that honestly, you like people keep up with like, I'm sure, like yourselves gotta keep up with that kind of thing? But I mean, is it constantly evolving it really?
Speaker 2:is, and I mean, if you think about it, right, because consumer trends for search are changing.
Speaker 2:There's AI now, right, right, and so that has a huge impact on how people are searching and what kind of content even exists online. So Google has to update its algorithm to make sure that all this AI-generated content that may or may not be real doesn't be content that isn't, or that content that's more accurate is beating out older content. Another example is mobile optimization. There's been this shift over the last 5, 10 years, where now the majority of people are searching on Google from their phones, and so, because Google cares about a good user experience, if your website doesn't look good on a mobile phone, that means the person searching on Google is going to have a worse experience on your website than they would if they were landing on a website that did look good on mobile. So Google is going to dock you points because your website doesn't look good on mobile, because it's going to create a worse user experience for their users. So it's a good example. Now, two-thirds of web traffic comes through mobile devices. Google's algorithm has to shift to keep that into it.
Speaker 1:So you could literally, if I'm at home on my laptop or on a desktop or things like that in my office and I'm searching you know, I'm searching myself to see where I appear you might appear high on the page. You might appear on, like you said, critical to be on that first page. You might appear on the first page, maybe that way, but could you? If I did the same exact thing from my mobile phone, could I literally come up different?
Speaker 2:It's very possible, absolutely. Not just that, but what you're searching makes a big difference too. Okay, right. So a lot of people think, oh no, I rank number one, number two on Google. But what are you ranking number one or number two on Google for? Is it salon near me or is it the name of your business? For Is it salon near me or is it the name of your business? Are you adding the city name in there?
Speaker 2:There's a lot of different types of queries that people make on Google, so it's not just one search. The real goal is to figure out what are most people in my area searching for when they're looking for the type of services that I offer, and for how many of those searches am I ranking as high as possible. So it's a complicated game and in fact, that's the reason why so many people can take advantage of it and can oversell and can slip through the cracks, because it's confusing, it's changing all the time and it's a lot of technical jargon as well, so it's really easy for people to take advantage of that situation offer their services, charge a lot more than they need to, and then people will not have a good experience with it and then just think it's not worth it Right.
Speaker 1:As you said, client experience. We talk so much about client experience, the customer experience and what they get when they hit your door, but this really is their first experience with you at this stage of the game. Yes, and, as you were saying that, it got me thinking about exactly that. As I'm going out and I'm looking for whether it's a new restaurant or a new, whatever it is I'm doing that same thing that we're talking about right now Going out, searching and going. If I don't like that first experience, I'm not going to take another step forward. And they might be the, they might have the most fantastic food in the area or fantastic service and whatever, but if, if I don't like my first experience that way, I'm not taking another step it's so.
Speaker 2:I mean, especially in an aesthetic right, the number of salons I walk into. After I've looked at their maybe pre-bad website, I'm astounded by how beautiful the storefront is and how beautiful the interior is. They've spent so much effort building this incredible space and I would never have known by looking at their website or even their social media. And especially in an aesthetic industry. I'm trying to trust somebody with my look, and if my first impression of this business is something that does not look good, how can I trust that when I walk into the store or that business it's going to be any different? So I think it's particularly important in a visual industry to make sure every impression is high.
Speaker 1:So, as you begin working with companies that utilize your services and things, what are some of the first things then that we're talking about this client experience and that first impression and the word of mouth and all of that right and appearing where we need to appear. What are some of the first things that you really start to focus on as you work with someone that says, hey, listen, I want to help you, you know, really gain the traction and foothold that you need in this area?
Speaker 2:Yeah, I mean, I think the first thing is about branding, and branding encapsulates a lot of things. I think you talk a lot in this podcast about the culture of a business, and culture of a business should be encapsulated to some extent in the brand as well, and that brand sets the tone for everything else. Since a lot of salons do have somewhat overlapping services, you have to figure out how to differentiate yourselves, and that comes with your brand, which is your logo, your fonts, your colors and also your team, and so I think emphasizing both of those things throughout your online presence is really essential. So having sort of a brand guide where this is my logo and it's professionally done, it's really useful. It's a one-time thing to go get a brand, a logo really professionally done that represents what your business offers, and then getting fonts and colors that really represent that brand as well, applying it across your website, across any marketing material that you're using, so you have this professional look.
Speaker 2:I think that goes a long way. It helps separate a business that is just using some fonts that are given to them in their you know, their dashboard of whatever web platform they're using, from you know a business that really takes itself seriously. And then the team is the other aspect. I think you know we see a lot of websites where you don't even have the pictures of the team on there and in a website. I think equally important for people, for new customers, as it is to hire new staff. If you're a stylist that's looking for a new job, that's the first thing you're going to do, as well as search online and look at some of the local businesses in your area, and if you don't see who your potential coworkers are, you know, see the personality of this business you're likely to go to that next one. And there's still so few businesses that are investing in this stuff that the ones that do the rich get richer. So I think brand and emphasizing information about the team are a great place to start.
Speaker 1:I love that you just said what you did, because, without knowing it to me, you would have validated me in such a powerful way, and I'm so happy about that, because it's the one thing that just drives me nuts as a consumer. But it drives me nuts as I try and work with businesses, just even in looking at, you know, as we work and with coaching and things like that. You're just looking in, you know. I love to see everyone's website to see, all right, what are you putting out there? And I, the first thing I always do is, especially as I'm working as uh or in contact with any kind of new business, it's new to me is I love to go to the website to see who am I going to be talking to, what do they look like, what does their business look like? And in most cases it's so hard to find and get an idea. I always thought that people are just like listen, website, what's the main thing? They just want to see who you are, and I think sometimes we depend on social media to do that lifting and yes, that's their for part of that. But your website is where they start and if it's just all stock photography, right and canned things. It. Yeah, I am thank you for validating. So that's just a personal like thank you. I appreciate that.
Speaker 1:Um, with technology, you know, uh, and and the more and you mentioned ai and all these things as we continue to advance in all these areas um, we know business owners out there, uh, that are listening to this like I am busy and there's a lot to do, and, yes, and they're probably nodding, go. Yeah, I need to do that. I need to do Amit's talking to me. I hear what he's saying. I've never I've not taken the time or I need to get better in these areas, but where do I find the time? You know, talk to us about. You know what are what's out there that can make lighter lifting, like whether it's automations or things like that. What can make it lighter lifting that we can introduce to someone listening that might not realize that can really help out?
Speaker 2:Yeah, it's a great question, because this does sound intimidating, you know, and it doesn't have to be. There's some simple things you can do that will make a world of difference, especially because, like I said before, not a lot of people are really investing in this stuff. So if you do even the bare minimum, it will help quite dramatically. And there are a few things that I would recommend. One on the social media side what we hear all the time is it's hard for folks to stay consistent with social posting, and you can see it. There's a big difference. Instagram and other social media platforms. They want to prioritize those accounts that are actively using their platform, so it does help to post more frequently, and they want those posts to be of value, so they also care about how much engagement are you getting on those posts. But consistency matters, and consistency is the hardest thing, because this is not the first priority for most business owners. They don't think it is right and they don't have the time for it, or they don't necessarily like using social media themselves, so it's extra effort and necessarily like using social media themselves, so it's extra effort. And so one of the things we always recommend is using both templates and a social scheduling tool. So there's a lot of tools out there. If you just look for Instagram scheduling tool, where you can pre-create your posts and you can schedule them out on a calendar. So on top of that you can always create more authentic content, real time as you want, but at least you have some sense of consistency for your posts. And then with that you can also create with Canva.
Speaker 2:Canva is a free tool where you can actually build in your own templates with your branding. We talked about branding. You have your logos, your fonts, your colors. You can insert that into Canva and create some templates for anytime you have a new stylist that's showing in your team. Anytime you have a new review that's joining your team. Anytime you have a new review that you want to feature. Anytime you have a before and after.
Speaker 2:You can have these as preset templates and just add in the photos or the content. When you're ready, schedule those out, and that'll make your life a lot easier. Then, once a week, you're doing a lot more work, maybe an hour of work to create everything for that week or that month, rather than having to find the time every day to post something. And so that's one area. There's obviously more that you can do. Another is making sure that you're using some sort of tool, like an email marketing tool, to stay engaged with your customers on a regular basis. It's really easy to forget to engage with your customers, but people have less attention spans than ever before, and staying top of mind is a really important thing to do.
Speaker 1:So you bring up email and all I know is I open up my inbox in the morning and I've got like 30 emails all from you know what I mean, all from every, all walks of life, as we all do. Any tips on, you know, and I agree with you you need to keep a presence out there from an email standpoint, about what could create a little bit more, what's going to create that just that moment of stop engagement instead of just being a like, delete, delete, delete delete, delete type of thing.
Speaker 2:It's a good question. First of all, I will say that email openers have gone down, but they're still much higher than people think. They still the majority of people if you, if, if, especially with your customers or prospects, it's still more people than not are opening these emails. So people have been emails dead. It's not dead. It's dying slowly, but it's not dead yet.
Speaker 2:It is true that text is the way to go. If you can do text marketing even better, 98% open rate is way higher than 50, 60% or lower. However, within emails, that subject line is so critical because that is the first thing people are seeing and trying to make it somewhat personalized or clear that it's coming from you, your voice, not just some stock content, but mentioning something that's unique to your business, or even mentioning the name of a stylist. And this is one of the cool things that you can do with your website or social is you can track who are people actually booking appointments with or what pages are people landing on, where are they spending their time, what do they like to hear from you, and then, based on that data, you can make informed decisions about what content to send out in an email if it's a newsletter or a social post, and then try to prioritize that type of language in a subject.
Speaker 1:Okay. So if, again, coming from the vantage point of as I'm trying to think about uh, someone listening in that might be the business owner, or not even the owner, but maybe it's someone that's listening to this podcast it's like they're highly involved in this aspect of their business, whether it's social media web, you know, online, all of that realistically, what do you think the time investment needs to be to really keep up with this and to do this, really try and maintain the right presence, do this the right way? I mean, what type of time do you really think that, once you get your pieces in place, what's it take to really just kind of keep this machine going?
Speaker 2:It's a good question and it does depend on the goals of the business. How ambitious are they, where do they want to place and what does the competition look like in their local area? A lot of that matters, I'd say it's for sure a lot of sort of setup and fixed cost time. For example, I think a Google business profile. To optimize that Google business profile is an essential piece of marketing and there's a very it takes maybe 20 minutes to do and you can sit down and you can make sure that you've got some photos in there, that you're responding to your reviews, that you have all of the different you know labels, that you can include information filled out. So that's a great place to start. That's Google's way of hosting your business content. So of course, they care a lot about that. Your website making sure that your website looks really good and is compelling and is following the best practices, like mobile optimization, for example, and having good imagery throughout it. That's some fixed cost time. It does take time to put all that content together maybe a couple of months. And then social media same thing building those templates upfront, making sure you're optimizing your profile, adding some emojis in there, making sure you're using highlights, there's a few specific ways you can do to do upfront and then on an ongoing basis. There is still work to be effective, but it's a lot less than that setup time, I'd say.
Speaker 2:On Google business, it's useful to update your photos regularly and continue to respond to reviews that you're getting. That takes a little bit of time, but that can be done by the person at your front desk. It can be done by a stylist right. That can be delegated a little bit because there's best practices on how to do that exact same thing. So you can build a guide. You can outsource that to someone within your team or a third party. On the website front, it's making sure your team information is up to date and that you're ideally adding some content on a regular basis to tell Google that your website is actively maintained. That is a big differentiator between the vast 90% of websites out there and Google cares about that. And then same for social, of course, just posting on a regular basis. So there's some time commitment on a regular basis and a lot of it can be done internally with the right training, but it does require a few hours, I'd say per month.
Speaker 1:Okay, all right. So again, when you say a few hours per month, that gets a lot more digestible for my brain, because I think most people probably are thinking like myself. It's like, man, this is going to take. I've got to spend a day a week doing this. Eight, nine hours doing this and, like I said, for certain things, yeah, getting certain things set up takes that time and investment, but once you get it done, you're in a good space. Can I add?
Speaker 2:one more thing. Yeah, absolutely One thing people don't realize is the actual ROI of this work. Right, we talk about a few hours per month, but what's the return, right? Well, we see consistently, for websites that are well-built, it's about a 5% conversion from website visitors to people who are booking an appointment online. And this is new people, so not existing clients that are returning and they're going to book an appointment no matter what right.
Speaker 2:This is net new customers per month from website traffic. So what that means is, if you have 100 website visitors, five of them are going to become new customers. If everything's looking good and if the average customer is spending $100, that's $500 new per month. And if you're doing a great job, delivering a great experience to those folks, they're going to become returning customers. So that's $500 new that can be coming into your business each month by investing a few hours per month. And to me, that's what people don't realize, especially when you're talking about the majority of potential customers starting online. It can make a huge difference over time. It can compound really quickly, right.
Speaker 1:I was going to say, and that's not even accounting for the fact that, like I said, if you get, let's say you get five, 10, 15 new clients in just because we do this right, but then it's that, and then they talk to someone, and then they talk to someone how that can expand out of just that alone.
Speaker 1:So that's an interesting, that's a great statistic, just to kind of keep in the back of our minds, doing this the right way, a 5% that adds up, that's significant, absolutely Very significantly. I love that In the last couple of minutes we have I would be remiss if we didn't talk just a hint of social media in here as well, and we've kind of alluded to it some for sure. But your first questions first is um, you know, what are the platforms that you see now that people have to be on, because I think that landscape is always changing and evolving too, like. I still think we're still like instagram is the king and maybe it is, or what, what's coming up and what's in the end? And is Facebook really dead or is? Where is that rank? So your opinions where do you see social media?
Speaker 2:Yeah, and it's changing all the time, um and and then we have to kind of pick and choose, right, everyone has to pick and choose. Each of them require time. But if we take the kind of big three Facebook, Instagram and Tik TO this is my sort of breakdown of each. So Instagram, I'd say, is still the ideal place to spend time if you're going to today, simply because it is a visual platform and this is a visual industry, so it's photo focused and we care a lot about visual here. A lot of people are looking at trends and a lot of people are looking at what services you offer from a visual perspective and Instagram is a great place to do that. There's also a lot of local search that still happens on Instagram. Instagram builds in a lot of local sort of similar to SEO search engine optimization that Google does with an Instagram search platform, so we see a lot of people searching there. Also, instagram's owned by the same company, meta, that owns Facebook, so you can easily cross post everything you do on Instagram to Facebook.
Speaker 2:Facebook, from a search perspective, is definitely declining a lot. Where it's useful is groups. I'd say community-oriented groups are a great place to be able to, especially local community groups, for salons to be able to post and share content. Because there are, especially on the older side, of folks that are on social media, facebook is still their go-to method. Instagram tends to have a much wider demographic. Tiktok is a younger audience and it's also a much wider dispersion of content.
Speaker 2:The reason we don't invest so much on TikTok is a post that goes viral on TikTok isn't necessarily going to get you a lot of customers. The people who are viewing that content are going to be all over the country, maybe even all over the world, and you don't really care about that, right. What matters, unless you're trying to be a you know on a speaking engagement or, you know, become famous to some degree. You really care about your local area, and that's why Facebook groups that are local are great, and Instagram tends to be more local focused. That being said, we are starting to see TikTok invest a bit more into local specific content, and so that could change the game a little bit around this, but for now, it is still Instagram that I would say is the priority. Okay, perfect.
Speaker 1:As we kind of wrap things up. We talked about a lot of things today. I'd love for you because again there's so much that was covered I'd love for you to just kind of recap, from a glimatic standpoint, what you guys do, you know, so that way we don't all have to run now and Google search, glimatic and things like that, to find out exactly what to do. What are the things we talked about? What are the key services that someone listening going man, I need help in this area. What are the key services that you guys offer?
Speaker 2:Yeah, absolutely, and the reason we exist is because there's sort of two types of options. There's the do-it-yourself tools Squarespace, wix, wordpress. You can build your own website and they're cheaper. They give you a lot more flexibility to do exactly what you want if you're tech savvy and you have time to maintain it. And then there's agencies that probably charge a lot more but they'll do a lot of the work for you and we're sort of a hybrid in between.
Speaker 2:Right, we're not gonna build exactly to spec every single thing that you want, because we wanna make sure that this is affordable and we wanna make sure that we're we are utilizing best practices for this industry for as many businesses as we can. On the flip side, there is a platform where you can manage everything yourself, but it's a lot easier to use because it's focused on this industry and it's content focused, and we sort of have three core pillars of our offering today. It's the branding. So if they want to do branding with us, we can. We don't make any money on it, we just do it if they're going to use our other services, because it makes everything better and we have a brand specialist on our team that will actually create this material for you, but if you have it yourself, great, we'll take that and we'll apply it to the second step, which is making sure you have an amazing website that is unique to your business, that incorporates your branding, that follows all of Google's best practices to help you rank.
Speaker 2:And then the third thing is social media, where we'll jump in. We won't take the photos for you because it needs to be authentic, so we require someone on site at the salon to send us photos, but we'll tell you what to send us, and then we'll do all the editing, we'll do all the posting and we'll do the engagement on top of it. So it's sort of being like a marketing team for you to jump in and handle all this, and then there's always the option to jump in and do things yourself if you'd like.
Speaker 1:I love that and I know probably 90% of all ears per cup was like wait a second, I sent you. I'm going to ask the question because I know it needs repeating. So can you run that last thing by me, because even I was like wait a second, you sent you the photos and you will.
Speaker 2:Yeah, I don't want to miss. Yeah, our team will take that. We'll even send the ideas. Here's the stuff that we think you should take content for here ideas. Here's the stuff that we think you should take Content for the trends that are happening right now. Here's the content to go take. You've got to go take the photos. That does take some time, but we give you best practices and then we'll edit everything, we'll add your branding to it, we'll schedule those out, we'll post it on the right times and we'll help with a little bit of engagement afterwards.
Speaker 1:Awesome. All right, that was worth the price of admission on this podcast. Right there, that alone. But no, this has been fantastic, you know, fantastic time together. As I always usually do with great guests like yourself. I'm like man. We got to do this again because there's so much more we could tap into. So we definitely are going to, that's for sure. But, with that being said, as we wrap up our time together, you know, for people that are really like tuned in and really are like man, I want to know what this is about. How do I get involved? What's the easiest way to find you?
Speaker 2:Yeah, I would say go to Glamaticcom. It's G-L-A-M-M-A-T-I-C, it's sort of Glamour meets Automatic. So, glamaticcom, there's a mentioned that you are within the strategies community. What we'll do on that free consultation is do a personalized audit of your existing web presence. So it's completely free and we'll basically, prior to that call, we'll research your existing website, your social media. First half of that call we'll just give you feedback. We'll tell you here's the things that you can go back and change and update to make your web presence better, and then we'll also share a bit more about what we offer and how we can help. Also, we'll make sure that all the fees for setup are completely waived. So there's no setup fees. It's just a month-to-month or annual commitment, 30-day money-back guarantee. So our goal is to really prove value consistently, make it really low risk or no risk to get started, especially if you're working with strategies. We know you're pre-vetted and, yeah, hopefully we can help your business succeed. And yeah, our website has our social media tags and everything like that as well.
Speaker 1:I love it. Amit, you make this a no-brainer. This is like a no-brainer for every business. So please take up that offer because that is a fantastic opportunity and, again, just for the difference that it makes. Going back to just the core things, you know, seeing a higher amount of traffic into your business a 5%, you know, you know return with just some people that come to your book appointments, everything that was talked about and just makes such a difference to our businesses and so necessary, needed and, at the same time, working with someone that can help create a great bridge for, again, a lot of the heavy lifting.
Speaker 1:Again, take advantage of that opportunity. I mean, I cannot thank you enough and if you miss any of that, again, as we always do, we'll make sure all the links are in the description, all of that. We won't leave you hanging on that. Just check out the description. You'll find links to everything that we talked about and to Glamatic themselves and, with that in mind, thank you so much for your time. We will absolutely schedule another because there's so much more to talk about. But, with that being said, thank all of you for listening and viewing and we'll see you on our next podcast.